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Telenor marks fifth anniversary of successful operations in Serbia

Telenor customers in Serbia have the country’s finest network, innovative and creative services, and support in the areas of art, vulnerable groups, education and sports

September 14, 2011 – In five years of operations in Serbia, Telenor has expanded the service offer and, in addition to mobile telephony, started operating in the areas of the Internet and fixed telephony. Today, it offers the fastest network to users in Serbia, ready to support the most advanced services and devices, and its general renovation constitutes one the largest capital investments in Serbia this year.

 
Kjell-Morten Johnsen, Telenor CEO, tests the network speed

“Telenor made a major commitment to Serbia when making the biggest ever foreign investment in the country’s history back in 2006. Over the course of these five years, we have continued to invest heavily into our human resources, networks and customer relationships. Currently, we are deploying a brand new network all over Serbia to spread further the use of contemporary internet access, thereby making a major contribution to the socioeconomic growth of this country. We have a perpetual view on our investment in Serbia and are happy to see a considerable increase in our subscriber numbers over the last couple of years. We would like to take the opportunity to thank all of our 3.1 million customers for the trust you have put in our company,” says Kjell Morten Johnsen, Telenor CEO.

What has Telenor brought to citizens of Serbia?

Free and available Internet - 34 Internet parks opened across Serbia, of which 10 in Belgrade, making Serbian capital Europe’s leader in the number of the Internet parks. Owners of simpler versions of phones now have simple Internet access owing to the Telenor KLIK service. 

Safe Internet for children – Filters for blocking access to illegal sites with elements of child sexual abuse have been introduced, in cooperation with the Ministry of Internal Affairs. Owing to cooperation with the Ministry of Telecommunications and Information Society on the “Click Safely” project, psychologists, parents and children received education about safe Internet usage in schools across Serbia.

Serbian mobile handsets black market rooted out – Telenor introduced fully legal channels of servicing and sales of mobile phones throughout the country.

“Prenesi“plans – By offering the Prenesi tariff plans, Telenor introduced the roll over principle to the Serbian market: customer can now transfer all unused traffic over to the next three months. The Prenesi plans became one of Telenor’s main brand differentiators.

– By offering the Prenesi tariff plans, Telenor introduced the roll over principle to the Serbian market: customer can now transfer all unused traffic over to the next three months. The Prenesi plans became one of Telenor’s main brand differentiators.
 
 
Smart network – first experience

Mobile phone as payment tool - Srbija is one of few countries in Europe with a simple and safe system of payment via mobile phone directly from customer’s bank account. 

Environmental protection – Serbia got its first hybrid base station powered by solar and wind energy, thanks to Telenor. In a pioneering campaign, more than 70,000 mobile phones have been recycled in the past five years. 

Investments in Serbian society – The Telenor Foundation ran more than 100 projects in the areas of youth education, support to socially vulnerable groups, culture and art, and environmental protection. All the projects are long-term, sustainable, and target specific problems in a systemic manner. The Foundation is a strategic partner of the Petnica Research Station, while it also additionally motivates young talents by granting the annual “Prof. Dr Ilija Stojanović“ Award to telecommunications graduates. Vulnerable groups have been supported – students with disabilities got the University Centre in Belgrade, Kragujevac got the Social Club for Children with Disabilities, health of the Roma has been improved through the ”Povezivanje“ project.

Art scene and production revived – Eleven cities in Serbia obtained murals by young local artists, and the capital was decorated with murals of the most prominent artists of the world street painting. Telenor’s collection of Serbian contemporary art includes 160 works by 60 Serbian artists, and was exhibited in all major cities of Serbia. 

Support to Serbian athletes from Beijing to London – Constant investments in Serbian sports, through the general sponsorship of the Olympic Committee of Serbia since 2007. Telenor additionally sponsors in individual sports for the Games in Beijing 2008.