Telenor invested more than RSD 33 million in CR activities in 2012

Report on Sustainable Business Operations in 2012 and findings of the study “Building Digital Resilience” presented

May 16, 2013 –Telenor invested more than RSD 33 million in 2012 in projects and donations directed towards improvement of conditions for young people, children’s online safety, development of contemporary art and cultural production, preservation and improvement of environment and strengthening of institutions of public importance. 

Ove Fredheim, CEO, Ivana Matijević, Manager of Telenor Foundation & Dobrinka Kuzmanović, Institute for psychology.
Presenting the Report on Sustainable Business Operations in 2012, Telenor CEO Ove Fredheim underlined that Telenor has been an integral part of Serbian society for six years now and that the company actively contributes to development of the society and tackling of its most pressing issues. “We believe that through our CR activities we truly inspire society to grow. That is why we supported 19 development and long-term projects in the previous year. I would also like to emphasize our efforts to enable as many people as possible to benefit from access to digital technologies. Being aware of the accompanying risks we are dedicated to finding the best solution to enable safe use of these technologies", Fredheim said.
A renowned Boston Consulting Group’s (BCG) “Building Digital Resilience” study on commissioned on behalf of Telenor Group suggests that more than half a million children in Serbia will have Internet access by 2017. According to the study, in 2012, Internet and mobile users among children were exposed to a medium-level risk. However, their resilience to challenges imposed by the use of digital technologies also remained at a medium level. In order to reduce the risk and increase the resilience, study authors recommend cooperation between the parents, the educators, the civil servants, as well as the service providers.
The study’s findings can be linked to results of a local research on digital bullying among elementary and high school pupils in Serbia, their parents and teachers, implemented, with Telenor’s support, by the Ministry of Education, Science and Technological Development and UNICEF in November 2012 and dubbed “Stop digital bullying”.
“Our results showed that in the last year, 26% of respondents among high school pupils received bullying phone calls once or on several occasions, 23% received unpleasant text messages, 17% experienced harassment on social networks, and 11% were victims of photographing by mobile telephones or cameras”, a researcher and an associate at the Institute of Psychology with the Faculty of Philosophy in Belgrade Dobrinka Kuzmanović explained. She talked about the importance of the role parents play in prevention of digital bullying, but also pointed out the existence of a “digital gap” between pupils and their parents, having in mind that 15% of parents, according to their own admission, do not use computers or the Internet, whereas 76% of high school pupils believe that their parents’s computer and Internet skills are inferior to theirs. “Almost all parents are of the opinion that school should familiarize them with the level of digital bullying, as well as protective measures, although they are also aware that schools cannot really do that much without their support” Kuzmanović concluded.
The Report can be found here, and the presentation of the study here.