Telenor doubled investments in development of Serbian society

Over 72 million dinars invested in corporate social responsibility during 2013
April 14 2014 – During 2013 Telenor invested over 72 million dinars in sustainable projects aimed to support the development of the Serbian society. These projects were focused on strengthening the local communities, improving the position of children and socially vulnerable groups and development of education and culture in Serbia.
“In cooperation with 69 partners from public and civil sectors, we initiated and supported 35 new projects. Most of them were focused on creating and enabling opportunities that Internet and modern digital communications bring to citizens of Serbia. I am proud to say that we doubled our investments in the area of corporate responsibility, compared to 2012. In Telenor, we feel privileged to contribute to the development of Serbian society”, said Ove Fredheim, CEO of Telenor.

One of Telenor’s long-term partners is UNICEF, which conducts on programmes of improving health services for the Roma community, as well as on the prevention of digital bullying. Telenor Group and UNICEF have recently signed a global partnership agreement that includes both financial support and access to a range of mobile technology solutions that will help advance children’s rights.


“UNICEF’s engagement with Telenor in Serbia is a model of Public–Private partnership, and in this case, an example on how collaboration with the ICT industry can result in innovative solutions for promoting, protecting and monitoring children rights with an equity focus lens”, said Michel Saint-Lot, UNICEF Representative in Serbia.

In cooperation with the local authorities, Internet clubs have been opened in seven Serbian municipalities. Internet Parks project has been continued for a sixth year in a row, with 14 currently active Internet Parks in six cities. Telenor supported the Museum of Yugoslav History in digitalization of its photo archive, which is now not only preserved, but easily accessible to everyone on the Internet. Telenor helped modernise education in 16 schools in Palilula municipality by introducing electronic grade books, and three schools in Belgrade and Mionica were provided with Internet access.  


You can find more information on the projects in Telenor Report on Sustainable Business Operations for 2013, which can be downloaded here.