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Telenor continues to support cultural life of Serbia

Telenor collection of Serbian contemporary art in Novi Sad for the first time Representative works of art owned by Telenor will be available to citizens of Vršac, Niš, Čačak, and Zaječar

January 14, 2009 – Following the last year’s exhibition in Belgrade, Telenor collection of the Serbian contemporary art will be presented for the first time in Novi Sad, on January 14-29. This corporate collection, representing a reliable review of the recent Serbian art and includes more than 160 artworks of 55 domestic authors, has been opened by Bojan Pajtić, the President of the Executive Council of the Province of Vojvodina. The collection will also be presented to the citizens of Vršac, Niš, Čačak, and Zaječar in the course of the year.

The collection, comprising sculptures, space installations, paintings and photographs made by renowned, as well as young less-known artists, was established in cooperation between the Telenor Foundation and the Remont Independent Art Association. For the exhibition purposes, it will be relocated to the Museum of Contemporary Art of Vojvodina from the office premises in the management building of Telenor at New Belgrade, where it is continuously exhibited. The collection represents the first continuous investment of a company into the Serbian contemporary art, established in the aim of encouraging the development of the art production and the art market in Serbia.
 
“The original idea for establishing Telenor collection was to encourage art work and support artists in Serbia. The collection, presented for the first time at the “Cvijeta Zuzorić” Art Pavilion in Belgrade last year, has confirmed that modern space can be transformed into an exhibition venue by introducing works of art. It represents another form of the company’s contribution to the art scene in Serbia and, hopefully, an additional invitation to other companies to support the cultural life in this country,” said Stein Erik Vellan, the CEO of Telenor in Serbia.

Office premises of Telenor in Niš and Novi Sad will also be decorated by works of Serbian contemporary artists, primarily from Vojvodina and the area of Niš. Telenor has so far purchased more than 160 works, most recent ones being those made by Milan Nešić and Nikola Džaf from Novi Sad, Perica Donkov and Boris Kandolf from Niš, Miodrag Krkobabić from Kraljevo, Uroš Đurić from Belgrade, Žarko Vučković from Gornji Milanovac, Branislav Nikolić from Šabac, and Goran Dimić from Kragujevac. 

The premiere exhibition of Telenor collection of the Serbian contemporary art in the “Cvijeta Zuzorić” Art Pavilion in Belgrade was visited by 15,000 citizens.

All visitors who are Telenor subscribers will be able to download data on the collection via Bluetooth. By sending a text message with the text DELO (and the number of a work of art from the legend) to 6363, subscribers will obtain all the details on the artists and the works of art.

The collection will also be available at Telenor WAP portal (wap.telenor.rs/kolekcija), as well as a virtual gallery at the corporate Website (www.telenor.rs/kolekcija).