Telenor’s collection of Serbian contemporary art
now available to the public
May 09, 2008 – Telenor collection of the Serbian contemporary art is now presented to the public at the “Cvijeta Zuzorić” Art Pavilion from May 9 until June 8. This corporate collection offers a relevant overview of the recent Serbian art and includes around 150 works by 46 local artists.
The collection, made of sculptures, installations, paintings and photographs made by renowned but also young, upcoming artists, has been established in cooperation between the Telenor Foundation and the Remont Independent Art Association. For the exhibition purposes, it has been relocated to the Pavilion from the Company’s headquarters in New Belgrade. It has been established with the aim of encouraging the development of art production and the art market in Serbia, and represents the first continuous investment of a company into the Serbian contemporary art.
“The collection is primarily designed as a corporate art collection for both office and public space. These works of art are not intended for depots and warehouses, but for a new modern and inspiring space transformed into exhibition space by adding works of art. As a result, the collection is a specific entity which lives with the employees and is in everyday communication with them, as well as with the interior and visitors. It is a combination of confirmed values, reflected in well-known contemporary artists like Mrđan Bajić, Gabrijel Glid, Aleksandar Rafajlović, Zdravko Joksimović, Vladimir Perić Talent, as well as younger authors led by Biljana Đurđević, Aleksandar Maćašev, Petar Mirković, Hana Rajković, and others, ” says Saša Janjić, curator.
“For the whole decade, Telenor has been investing into the contemporary art since art facilitates creative energy and makes the working environment warmer, inspiring and unique. When establishing Telenor art collection in Serbia, our main motive has been to encourage art work and to support local artists, bearing in mind difficult conditions under which they create their art. This is just one our many contributions to the cultural scene in Serbia. We hope that our example will encourage other companies to support cultural production in Serbia in this or similar manner,” said Stein Erik Vellan, Telenor Serbia CEO.
History of art students will offer the visitors guided tours of the exhibition. In addition, all visitors who are Telenor subscribers will be able to download data of the Collection and awarded works from the last year’s “Challenge the Wall” contest via Bluetooth. By sending an SMS message with the text DELO (and the number of a work of art from the legend) to 6363, subscribers will obtain all the details on the artists and the works of art.
The Collection will also be available at Telenor WAP portal (wap.telenor.rs/kolekcija), and as a virtual gallery at the corporate website (www.telenor.rs/kolekcija).
The exhibition of Telenor Collection is part of the Belgrade Design Week program.