Telenor and Fund Ekotopia continue cooperation
Telenor subscribers have opportunity to adopt a tree and secure its two-year maintenance
November 05, 2009 – Marking the continuation of cooperation between Telenor and the Ecotopia Fund, the first local environmental fund, Telenor subscribers who sign a contract in the period November 05-12, will obtain a certificate confirming that they support a campaign of the Tara National Park forestation. As a result, new subscribers have an opportunity to adopt a tree and secure its two-year maintenance.
The continued cooperation with the Ecotopia Fund will also be marked with a relaunch of the old mobile phone recycling campaign. New subscribers who bring an old mobile phone upon inking a contract will get a special offer.
“The Ministry of Environment and Spatial Planning supports all campaigns contributing to environmental protection. Establishment and expansion of forest ecosystems is one in a range of solutions to the climate change issue, which represent an imperative. Our Ministry implements various programmes at Mt. Tara, thus uniting activities of various environmental organisations and contributing to raising awareness among all citizens of Serbia,” says Rade Momirov, Assistant Minister of Environment and Spatial Planning.
In addition to the Assistant Minister, marking of the continuation of cooperation between Telenor and the Ecotopia Fund has been attended by Srđa Popović, President of the Ecotopia Fund Assembly, and Marek Slacik, Chief Marketing Officer in Telenor.
“The Ecotopia Fund, together with the Tara National Park, the Institute for Nature Protection of Serbia, and large companies, announces its fight against climate change with the “Forest Sings, Forest Glistens” campaign. Our objective is to provide every citizen of Serbia with an opportunity to adopt, grow and maintain their tree, thus compensating for their carbon footprint, made every day when we use a mobile phone or a car. Telenor is the first partner in this comprehensive venture. The first 4,000 trees in the Tara National Park are an excellent start of our mission in the fight against climate change,” said Srđa
Popović, President of the Ecotopia Fund Assembly.
During Telenor’s old mobile phones recycling campaign in 2007, the first of its kind in Serbia, around 75,000 old handsets, or eight tons of potential waste, were collected.