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#prvo razmisli – educational campaign for empowering youth in the digital world

UNICEF, Ministry of Education, Science and Technological Development and Telenor fight together against digital bullying
 
Marking the globally celebrated Safer Internet Day, the Ministry of Education, Science and Technological Development, UNICEF, and Telenor have announced the start of their new campaign named #Prvo razmisli (#ThinkFirst) and the next chapter in their cooperation within their Zaustavimo digitalno nasilje (Stop Digital Bullying) project.
The year-long campaign will kick off with a quiz competition on positive models of behavior and communication online and on social networks. In the course of the following four weeks, young people will have the opportunity to access the #Prvo razmisli app on a dedicated Facebook page called Biraj reči- Hejt spreči, and the quickest and most successful participants in the online quiz will also get valuable prizes.

The #Prvo razmisli campaign is endorsed by UNICEF National Ambassadors Ana Ivanović and Aleksandar Saša Đorđević, car racer Dušan Borković, basketball player Boban Marjanović, and blogger Boris Trivan, who provide information through educational videos about digital communication and empower young people to adopt them, as well as information about safer behaviour on the Internet.

 
“For eight years in Serbia, Telenor has been an active participant in the growing digitalization of the society, with an ambition to bring internet to all. That position also brought us a privilege to engage and, with help of our partners, create internet a better and safer place for all, and especially for children and young people”, said Ove Fredheim, CEO of Telenor Serbia.

“More and more children are relying on digital tools to learn, engage, participate or socialise. Digital tools can help promote human development, by closing gaps in access to information, supporting educational and health outcomes. However, there are also new risks – exposure to violence; access to inappropriate content and concerns about excessive use.  It is only in partnership that we can reach consensus on how to create a safe, open, accessible, and secure digital world.  Critically, children and young people’s insight must help inform, shape and drive this goal.  We want to ensure the online safety of children and young people, but also to help them realise and exercise their rights through the use of digital tools”, said Michel Saint-Lot, UNICEF Representative in Serbia.

“In the last two years, the Zaustavimo digitalno nasilje project has included more than 4,000 students, over 1,000 teachers, and just as many parents. The results so far have shown that it’s necessary that all sectors join efforts, and there is a need for continuous cooperation between schools, parents, and children. The innovative concept of this project includes peer education, use of digital communication channels that are most familiar to young people, and solutions that will ensure that the number of children and young people who have the necessary knowledge is on the rise at all times,” says Snežana Marković, State Secretary at the Ministry of Education, Science and Technological Development. Sara Babić, pupil at the “XIII Belgrade Hisgh School” and project participant, spoke about young people as a digital generation and the experience within the project that enabled her to learn about approaching digital communication in a safer, better way and to transfer the knowledge she acquired to her friends as a peer educator.

On this occasion, promotional videos were premiered, containing messages from UNICEF National Ambassadors Ana Ivanović and Aleksandar Saša Đorđević, car racer Dušan Borković, basketball player Boban Marjanović, and blogger Boris Trivan, who endorse and actively participate in the #Prvo razmisli campaign.

After the screening of the #Prvo razmisli videos, Ana Mirković, UNICEF consultant, and Smiljana Grujić, psychologist and associate of the Violence Prevention Unit at the Ministry of Education, Science and Technological Development, held a workshop involving around 30 children from Belgrade primary schools and high schools in the form of online quiz simulation, with all the participants interacting.