New Telenor pilot store opens in Old Merkator
After Smart Network Telenor continues to invest its retail distribution
October 10, 2011 – The pilot shop in Old Merkator will welcome customers with its new modern design, clearly divided by types of offers and products, where they can explore all devices from Telenor’s offer – phones, tablets and laptops - on the spot. All the existing shops across Serbia will be redesigned and new ones opened following the preliminary design and layout solutions applied here.
“Mobile telco industry is rapidly changing. We are introducing not only smart phones but also other devices like tablets and lap tops, which creates demand for different design approach in the stores in order to allow customers to choose right device for their needs. Our ambition is to set the new standards for our customers when it comes to retail shop experience”, says Marek Slacik, Chief Marketing Officer in Telenor.
After substantial investments into the Smart Network, this new store concept represents continuation of Telenor’s investments in Serbia resulting in the expansion of retail points throughout the country.
New store for new customer experience
The new retail expansion is connected with distribution network on a partner level making it possible for small towns in Serbia to have Telenor shops identical to those in large cities. Thus, new design will be implemented not only in Telenor stores but also in those operated by partners.