Recycle bin Eco Guerrilla

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ABOUT TELENOR ABOUT US CORPORATE RESPONSIBILITY RESPONSIBLE BUSINESS CLIMATE RECYCLE BIN ECO GUERRILLA

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Telenor is a partner of a new series of programme Recycle bin Eco Guerrilla broadcast on TV Prva. What makes this programme additionally special are animated films whose heroes were brought to life by our employees. 
 
The series consists of 13 subject-specific episodes, the aim of which is to educate the viewers on the importance of environmental protection, and they include examples of responsible operations of companies and institutions from different segments of ecology and “green industry”.
 
As a company we are extremely dedicated to the preservation of the environment. We are nurturing this culture among our employees, and this is yet another way to invite others to educate themselves and join us with simple and daily steps.
 
We have made this series special by showing within it altogether 13 animated cartoons entitled “Eco-miniatures”. They give positive examples we could all simply follow in our daily lives, such as energy saving, saving fuel at travels, recycling and many others.
 
Already back in 2012 Telenor took part in educational and entertaining programme "Recycle bin Eco Guerrilla" with the aim of creatively awaken environmental awareness of young people. Within the series we have given practical examples we have applied in our Company wanting to encourage viewers to think about their own influence on the environment in which they live.
 
We have also launched a competition entitled "Telenor Art Recycling" for artists and others who were inspired by environmental issues. Using inorganic elements and non-hazardous waste creative environmental art pieces came to life, and we awarded the best authors with valuable prizes.